We will check for you which communication paths have been used by your company so far:
- What messages did you use?
- Which target groups did you address?
- What media did you use?
- How often did you communicate?
- What success have you achieved?
We develop a communication concept together with you. This can also be done on the basis of an actual analysis of the existing communication paths.
If such an analysis of the past was too costly for you, another way leads to the goal:
To this end, we will first listen to you: What are your goals, what are the time frames, and how much money can you spend on them?
The results can be very different: It ranges from a DIN A4 sheet with a simple catalog of measures to a versatile concept that covers all facets of press and public relations: press work in print media, audio-visual media and on the Internet, press conferences, press events such as “round table”, “media dinner” or “press breakfast”, booklets, company visits, press tours and much more. We also provide the necessary time and budget plans, of course.
Depending on the chosen target group, we select the appropriate media. In international press work, we look back on many years of experience in the management of PR agencies. As a leading agency in a number of European countries, including the Russian Federation and the Ukraine, we have managed PR campaigns for a globally operating customer from the automotive spare parts business. We also designed the individual contracts with the respective agencies.
At trade fairs and events, journalists expect that they are looked after separately: they rarely have time, so they want to get to the point as quickly as possible.Therefore a comprehensive support of the journalists is of great importance for the success of your trade fair appearance or your event. This starts with the invitation in the right form at the right time and does not of course end with the event itself.We provide the right care, which starts well before the event, and can not be over after the end. Follow-up presswork is the magic word.
We have planned and carried out journalistic journeys for various customers. They took place not only at home, but also took us to northern Sweden for an automotive winter test or as a round trip from Germany to Northern Italy and Sheffield in Middle-England. In order to shorten the travel duration, we have used a charter aircraft for this purpose.
In many companies, crisis communication is still neglected. And that is something that can be backfired since crisis communication is much broader than generally known.
Of course, it must take place when accidents, disaster and the like hits the company or one of its employees. However, crisis communication is also necessary when other profound changes take place in the company.
Typical examples are:
- Closure, relocation or sale of company shares
- Merge with other companies
- Personnel changes
- Restructuring, reorientation, reorganization
The list can be extended as desired. Therefore, every company is well advised to look forward to the correct and timely communication both externally and internally. Because there are only two types of companies in this area: some have already had their crisis, the others will certainly meet it.